digdat digital data on demand

digdat Privacy Notice

Contents of our Privacy Notice


Our privacy notice tells you how we will collect and use your personal data, when we may share your information, with whom it will be shared and the rights you retain over the use of your information.

Personal data is any information which can identify you. It can identify you either on its own or when joined with other data we may have.

Who are we?

digdat is a trading name of Anglian Water Services Limited (Company Number 2366656). Anglian Water Services is the controller of the personal information you provide to us while dealing with digdat and using our service.

This privacy notice lets you know how we will collect and use your personal data and when we may share your information with our suppliers, partners and selected third parties in delivering the services you require.

digdat operates under the brands of digdat Utilities, digdat Connect, digdat Communications/In Your Area and digdat Retailer Notification Service (the Services). Personal data will be processed according to the specific requirements of the Services, more information about which is set out below.

digdat welcomes your questions and comments regarding our policy on processing personal information. If you have any queries, please contact us by one of the methods listed below.

When do we collect your personal data?

We collect your personal information when you:

  • register to use any of the digdat Services;
  • contact us via our website, by telephone, by email or post on social media;
  • enquire about our services with a view to becoming a digdat user;
  • complete one of our customer surveys;
  • visit one of our websites by way of cookies; or
  • make payment for copies of maps or data through any of the Services.

digdat Communications/In Your Area is a service provided on behalf of Anglian Water and other water companies. digdat do not act as data controller in this instance and you are advised to read the privacy notice of the water company collecting your personal information for details of how it is to be processed.

What personal data do we collect and use?

When you register to use our Services, we will ask you to provide us with certain personal data in order to administer your account.

The personal data we may request includes your contact details e.g. your name, email address and telephone number. If you are acting in the course of a business, this may also include the personal data of other employees at your organisation.

Personal information we may process includes:

  • contact information, e.g. name, address, phone numbers or email address;
  • employer details, role and work location;
  • where applicable, personal bank or credit card details for the purpose of paying for products and Services;
  • details of your visits to our websites or apps, and which site you came from to ours;
  • details of your interactions with us through our customer service team, by email, telephone or online;
  • information gathered by the use of cookies in your web browser;
  • your responses to any surveys you chose to take part in; and
  • passwords and user names used to access your account.

To deliver the best possible web experience, we collect technical information about your internet connection, device and browser as well as the country where your computer is located, the web pages viewed during your visit, and any search terms you entered.

digdat do not process special categories of personal data in the delivery of our Services.

Where we need your consent to process your data, we will clearly ask for it and will tell you why we are processing your data.

If you withdraw your consent, we will stop processing your data for the purpose for which you gave consent. This does not mean that we will no longer process your data - we may still process your data if we have another purpose with a different legal basis.


We use Hotjar in order to better understand our users’ needs and to optimise this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback.

Hotjar uses cookies and other technologies to collect data on our users’ behaviour and their devices (in particular device's IP address (captured and stored only in anonymised form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website).

Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor digdat will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link.

You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.

Why do we need to collect and use your personal data/the legal basis for using your data?

The law requires that we have a specific legal basis to process your personal data. The majority of the processing that we undertake is carried out on the basis that it is needed to enable us to comply with our contractual obligations, by fulfilling an order you may have placed with us, or to pursue our legitimate interests. These obligations include:

  • providing you with the Services;
  • providing you with third party products and services;
  • keeping you informed of the upgrades and maintenance to the systems, or of the availability of new features and functionality;
  • making improvements to our Service; or
  • managing our business.

Where we process your personal data in this way, we do not need your consent to do so.

Who do we share your personal data with?

We may share your personal data with third party suppliers in order to deliver the Service you require, and any sharing will be relative to that particular Service. These third parties include water companies, Ordnance Survey, Hotjar and utility companies whose information is published through the Services.

Please note that whilst you are able to object to your data being shared with these companies, we may be unable to provide you with the Service you require as a result.

Whilst your personal data will not be transferred outside of the European Economic Area by digdat, there may be instances in which it may be by our partners and suppliers. If it is, we will ensure that they have the necessary procedures in place to ensure it is appropriately protected.

How long will we keep your personal data?

We will retain your personal data for as little time as possible to enable us to deliver the service you requested, or where necessary, for as long as we are legally obliged to for financial auditing purposes. As a maximum, we retain customer information for a period of 7 years following the payment for a Service.

What are your rights over your personal data?

You have a number of rights in relation to the personal data that we hold about you. Specifically, you can:

  • ask for a copy of that information, free of charge in most cases;
  • ask for information about how we process your data;
  • ask us to change it if it’s wrong;
  • ask us, in certain circumstances, for the data to be removed from our records;
  • in some circumstances you can ask us to stop processing your data;
  • in some circumstances, ask for your data to be given to you in a format that you can use to transfer to another organisation; or
  • object to certain types of processing of your data.

If we refuse your request under the above rights, we will tell you why and explain the reasoning behind the decision. However, you have the right to make a complaint about any decision made as outlined below.

If we are unable to action your request we will explain to you our reasons.

Where we need your consent to process your personal information you may withdraw your consent at any time by contacting customer services by phone or by email as detailed below.


digdat will not use the personal information we collect from you to market our services, nor will we share it with any third parties for marketing purposes. We will ask you to participate in our customer survey in order to help improve our service. However, you will always be given the opportunity to notify us that you no longer wish to be included in this type of communication.


If you believe there has been a breach of your personal data or that your rights have been affected, you may complain to the Group Data Protection Officer by writing to:

Data Protection Officer
Anglian Water Group
Lancaster House
Lancaster Way
Ermine Business Park
PE29 6XU

Alternatively, you can make a complaint to the Information Commissioner’s Office by visiting their website www.ico.org.uk, or phoning 0303 123 1113.


What is a cookie?
A "cookie" is a text file containing small amounts of information which is stored on your computer, tablet or mobile (device) when you visit a website. There are different types of cookies which are used to do different things, such as letting you navigate from page to page on a website efficiently, remembering preferences you have given a website, and improving your overall experience. Others are used to measure the number of site visits and the most popular pages visited and may be used to provide you with advertising which is more tailored to your interests.

Some cookies are placed on your computer only for the duration of your visit to a website and these are called "session" cookies. These automatically expire when you close down your browser. There is another type of cookie known as "persistent". These cookies remain on your device for a period of time.

Please note that cookies can't harm your computer. We don't store personally identifiable information in cookies we create, but we do use encrypted information gathered from them to help improve your experience of this website.

If you would like more information on cookies please visit: www.allaboutcookies.org/cookies

Why do we use cookies?
The cookies we use cannot be used to identify you personally. These pieces of information that we gather are used in the following ways:

  • We use cookies that are strictly necessary to enable you to move around the site or to provide certain basic features.
  • We also use cookies to help us to improve the performance of our website to provide you with a better user experience. We use a third party to monitor and analyse traffic to, from and within our website.
  • Some pages on this site may also contain content embedded from, for example Vimeo, which sets its own cookies to track traffic to that particular video.

Types of cookies:

First Party (Functional) Cookies

First party cookies are set by the website you are visiting and they can only be read by that site.

Third Party (Analytics) Cookies

Third party cookies are set by a different organisation to the owner of the website you are visiting. For example, the website might use a third party analytics company who will set their own cookie to perform this service. The website you are visiting may also contain content embedded from, for example YouTube, Vimeo or Flickr, and these sites may set their own cookies. We do not control how these cookies are used and you should check the relevant third party's website for more information.

Session Cookies

Session Cookies are stored only temporarily during a browsing session and are deleted from the user's device when the browser is closed.

Persistent Cookies

This type of cookie is saved on your computer for a fixed period and is not deleted when the browser is closed. Persistent cookies are used where we need to know who you are for more than one browsing session.

How do I control how my browser interprets cookies?

All recent versions of browsers allow you to control how cookies are stored on your device. You can set your browser to accept or reject all cookies, or only accept certain types of cookies. Please note that some of the cookies are necessary to enable you to move about the site, and if you disable them you may not be able to visit certain areas of the site or access certain content. For more information on how to control cookies please visit: www.allaboutcookies.org/manage-cookies/

Cookies used by digdat
digdat use cookies for the following purposes:

  • to ensure the website works correctly;
  • to remember any preferences you may have given the website; and
  • to collect anonymous data which allows us to see how people arrive at our website and which content is viewed

Below is a list of the main cookies used by digdat:

Cookie Name
Google Security
Google Preferences/Advertising
Google Security/Advertising
Google Analytics
Google Analytics
Google Analytics
digdat (e.g. AWIYACookie)

Cookies set by the Hotjar Script:

Hotjar cookie. This cookie is set once a visitor interacts with a Survey invitation modal popup. It is used to ensure that the same invite does not re-appear if it has already been shown.
365 Days
Hotjar cookie. This cookie is set once a visitor completes a poll using the Feedback Poll widget. It is used to ensure that the same poll does not re-appear if it has already been filled in.
365 Days
Hotjar cookie. This cookie is set once a visitor minimizes a Feedback Poll widget. It is used to ensure that the widget stays minimizes when the visitor navigates through your site.
365 Days
Hotjar cookie. This cookie is set once a visitor submits their information in the Recruit User Testers widget. It is used to ensure that the same form does not re-appear if it has already been filled in.
365 Days
Hotjar cookie. This cookie is set once a visitor minimizes a Recruit User Testers widget. It is used to ensure that the widget stays minimizes when the visitor navigates through your site.
365 Days
Hotjar cookie. This session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate funnels.
365 Days
This cookie is set when a visitor minimizes or completes Incoming Feedback. This is done so that the Incoming Feedback will load as minimized immediately if they navigate to another page where it is set to show.
365 Days

Any Questions

We hope this Privacy Notice has been helpful in setting out the way we handle your personal data and how you can control it.

If you have any questions that haven’t been covered, please contact us

In writing to:
Osprey House
1 Percy Road
PE29 6SZ

Email us at info@digdat.co.uk

Or phone our customer services team on 0800 085 8060.

Any changes we may make to our privacy notice in the future will be updated on our website at www.digdat.co.uk

This privacy notice was last updated on 01 July 2021.

© 2021 digdat